The Promises Made to Veterans That Break Down on Civvy Street

Episode 166 | 29.6.2026

The Promises Made to Veterans That Break Down on Civvy Street

Jim Holland of Carma argues that the same mechanism solving the veteran employment crisis can solve the corporate sustainability gap, if businesses stop treating both as costs.

Listen to the full podcast episode on YouTube, Spotify, and Apple Podcasts.

Legal Promises, Operational Failure

Britain makes commitments to the people it sends to serve. A 2026 report, After Service: The Hidden Costs of Britain’s Military on its Veterans, documents what happens next. The legal promises exist. At the moment people leave the forces, they break down.

Ten percent of service leavers struggle to find employment in year one. A further fifteen percent need what Jim Holland calls “a hand up, not a hand out” in the first two years.

The support architecture that exists on paper does not reliably materialise in practice. The transition point is where the system fails. Jim knows this because he lived it.

Barnsley, a Town Centre Pub, and Three Missing Things

Jim Holland served thirteen years as a Weapons Engineering Artificer in the Royal Navy. He left at thirty. He went back to Barnsley, where male unemployment was high and the economy had not moved much since the late eighties. He bought a town centre pub.

“Potentially not the best decision I ever made as a thirty-year-old single man,” he said. “It was certainly a lesson in economics.”

What he did not understand at the time was the nature of what he had lost. “I hadn’t realised that I was missing three things: my forces family, my purpose and my identity.”

He eventually got a hand up into Vodafone from a manager named Michael O’Connor, a moment he describes as a genuine inflection point. A corporate career followed in telecoms, aviation, and finance. He lost his position at Manchester Airport Group during the pandemic. He used the time to build something that addressed the problem he had lived through.

 

The Mechanism: More Trees, More Veterans

Carma, short for Carbon Karma, pairs corporate climate action with veteran employment. The logic was handed to Jim by Andy Steele, a former Royal Navy colleague who had built the Green Task Force in Hull: an organisation providing employment pathways to veterans and service leavers through nature-based work.

The mechanism is clean. “The more trees we get to plant, the more veterans and service leavers we can help back into employment.”

Tree planting creates jobs. Veterans do the planting. They receive vocational qualifications in horticulture as a minimum. Those with PTSD receive nature-based therapy. Employers are then engaged to bring them into wider employment.

For the corporate client, the value proposition stacks three ways.

“When you plant a tree, three wonderful things happen. First of all, you create jobs. Secondly, you get net biodiversity gain. And finally, a tree breathes in CO₂ and breathes out oxygen.”

The model currently serves clients including Leonardo, Leidos, and GoCardless.

 

Why Hiring Managers Misread Veterans

The report’s findings about broken support systems extend into the employment market. Jim’s reading of why veterans are underemployed is precise. It is not about trauma, though the media noise around that is significant. It is about misreading.

Veterans leaving service are highly adaptable, resilient, and structured. Hiring managers, Jim suggests, sometimes perceive that structure as a threat. The concern is not that a veteran cannot do the job. It is that they might do it too well.

“When you perceive someone as a threat, the loyalty that you will command off that person is almost immediate.”

Veterans, he argues, want to be led. They want structure and purpose. An organisation that provides those things will get extraordinary returns.

Climate Action as a Price We Have Never Paid

Jim’s magic wand is a reframing. He would remove the word cost from how businesses think about climate action and social value.

“People see climate action and social value as a cost in business. On a personal level, I see it as a price that we’ve never had to pay before.”

The argument that follows is commercial rather than moral. Legislation is coming. Governments do not have the funds to solve the problem themselves. They will eventually require businesses to act. The companies moving now are ahead of that curve.

“Companies that do it now are stealing the march. They’re being pioneers. They’re being thought leaders in this space, not reacting to legislation.”

The businesses that wait will face compliance costs, reputational lag, and a workforce and customer base that has already moved on.

 

What the System Has Not Solved, the Market Is Being Asked To

The deeper tension in the episode is structural. Britain’s veteran support system carries legal obligations it does not consistently meet. Carma is a market-based attempt to address what that system leaves behind. It works by attaching veteran employment outcomes to corporate ESG spending, making the intervention fundable through budgets that already exist.

Whether a commercial model can durably substitute for a state obligation is a question the episode does not resolve. Jim’s answer is pragmatic: the state is not doing it, the money for it sits in corporate sustainability budgets, and the outcomes are real.

“Never before has it been so important to bake into your business practices doing good, helping people, and helping the environment. People make the distinction of the human race and nature. We’re all one.”

The model is growing. The gap it is filling is not.

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The Visibility Problem in Hybrid Work

Episode 165 | 22.6.2026

The Visibility Problem in Hybrid Work

After building a global workforce, Christopher Carter argues that remote work expands access to talent while making influence, mentorship and advancement harder to see.

Listen to the full podcast episode on YouTube, Spotify, and Apple Podcasts.

For years, the debate around remote work has centred on productivity.

Can people work effectively from home? Does flexibility improve performance? Should companies bring employees back to the office?

Christopher Carter believes those questions overlook something more important.

The chairman and CEO of Approyo built a business that operates across multiple countries and time zones. The model gives him access to talent regardless of geography and allows customers to be supported around the clock. Yet despite embracing hybrid work, Christopher remains convinced that something important is lost when people stop sharing physical space.

The issue is not efficiency. It is visibility.

Building beyond geography

Christopher has spent much of his career around enterprise technology, SAP systems and cloud infrastructure. Today, much of his attention is focused on artificial intelligence, data security and helping organisations understand where AI creates genuine business value.

Like many businesses, Approyo reassessed its operating model during the pandemic.

Before COVID-19, recruitment was largely tied to office locations. Afterwards, the company realised it could recruit globally.

“We literally sat down in a room and we said, well, now we have the opportunity to get the biggest, best and brightest people,” Christopher explained.

The benefits were immediate.

The company expanded internationally, reduced dependence on office space and developed what Christopher describes as a “follow the sun mentality” for customer support.

Yet the same shift exposed a different challenge.

 

What gets lost when people disappear

Christopher agrees with many of the concerns raised by organisations bringing employees back into offices.

He believes physical workplaces create opportunities for interaction that are difficult to replicate online.

“I like to see people around the coffee pot having conversations and having discussions,” he said.

Those conversations matter because careers often develop through informal exposure rather than formal reporting structures.

A junior employee who solves a problem, volunteers for a project or shares an idea in person becomes visible in a way that cannot always be captured through scheduled video calls.

For Christopher, the office remains a place where relationships form and reputations develop.

“When you’re having a conversation like you and I are doing here, that’s one thing. But when you and I are sitting face-to-face in an office or a conference room or we’re brainstorming, things move at a different pace.”

The challenge is particularly relevant for younger professionals.

Hybrid work offers flexibility, but flexibility does not automatically create influence.

The people who progress are often the people who build relationships across an organisation.

Leadership becomes more deliberate

Christopher does not argue that hybrid work should be abandoned.

His own business depends on it.

Instead, he believes leaders must work harder to maintain connections once employees are distributed.

During and after the pandemic, he began scheduling regular informal conversations with staff. When travelling, he often arranged coffee meetings or walks with employees who lived nearby.

The objective was not oversight.

It was understanding people.

“It’s more personal and more in-depth conversations I have with individuals outside of that,” he said.

Those interactions often reveal concerns, ambitions and frustrations that would never emerge in a formal meeting.

The further people move from shared workplaces, the more intentional leaders must become about creating those opportunities.

“If you’re going to keep them hybrid, yes, you need to be attentive or you’re going to lose your people, especially your best ones.”

 

The same tension appears in AI

A similar theme runs through Christopher’s views on artificial intelligence.

Much of his current work focuses on helping organisations deploy AI responsibly and securely. He repeatedly argues that companies should rely on clean, contextually relevant data rather than assuming that larger datasets automatically produce better outcomes.

Technology can scale capability.

It cannot remove the need for judgement.

As Christopher puts it, AI should make people “bigger, better, stronger, and faster.”

The same principle applies to hybrid work.

Technology can expand access to talent. It can increase flexibility. It can reduce operational costs.

But it does not eliminate the human relationships on which organisations still depend.

 

An unresolved trade-off

Christopher sees advantages on both sides of the remote work debate.

Distributed teams create access to talent that many organisations could never otherwise reach.

At the same time, visibility, mentorship and advancement remain closely linked to human interaction.

That tension is unlikely to disappear.

Remote work solved geography.

It did not solve the challenge of helping people see, understand and trust one another.

For organisations building the workforce of the future, that may prove to be the harder problem.

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China Is Winning Green Tech. The West Is Misreading Why.

Episode 164 | 15.6.2026

China Is Winning Green Tech. The West Is Misreading Why.

Paul Gladston argues that climate cooperation is failing partly because Western analysis is missing the cultural variable that shapes everything China does.

Listen to the full podcast episode on YouTube, Spotify, and Apple Podcasts.

The Green Contest Nobody Called a Contest

China is the world’s largest carbon emitter. It is also the world’s largest producer of solar panels, electric vehicles, and battery storage. Those facts are not in contradiction. From a Chinese cultural and political perspective, they are entirely consistent.

The article under discussion, A Green World Order with Chinese Characteristics, makes the structure visible. Climate action has drifted from shared mission into a contest over green technology dominance and global influence. China is not in the green transition as a liberal environmentalist.

It is in it as a long-term strategic actor whose national development goals happen, at this moment, to align with low-carbon technology leadership.

Western climate frameworks have not accounted for that distinction. Paul Gladston argues the reason is cultural, and that the tools to address it are largely absent from commercial and policy analysis.

Pocket Money on Art Books, Then Thirty Years in the Sinosphere

Paul came to Chinese culture through art, and to art through remainder bookshops as a child in Britain.

“I used to spend my pocket money on art books,” he said.

When the University of Nottingham invited him to help establish its campus in Ningbo in 2005, he agreed on one condition: he wanted to pursue research. What was planned as two articles became eleven books. He is now the Judith Nielsen Chair Professor of Contemporary Art at the University of New South Wales Sydney. His work sits at the boundary between Western and Chinese-speaking cultural frameworks. That boundary, he argues, is precisely where climate analysis keeps failing.

 

The Variable the Article Leaves Out

The article is, Paul says, “typical of academic discourse.” Socio-economic and political analysis. Valuable, but incomplete.

“I often think that in order to decode some aspects of that discussion and give a richer view of that, one has to address culture. Leaving it out rather limits the discussion.”

The cultural variable is not soft context. It concerns what international commitment actually means to different parties, what timescales legitimate decision-making operates on, and what the relationship between state, society, and national interest looks like from inside a different tradition.

 

Confucian Pragmatism and the Long Game

China’s climate engagement, Paul argues, is shaped by a specific cultural inheritance. Confucianism was always a pragmatic idealism. It rejected the legalist view that human nature was bad and required punishment, and instead believed in the perfectibility of the individual and of society. Progress required pragmatism, not purity.

Since the 1990s, the Chinese Communist Party has incorporated its own version of that tradition, including appeals to social harmony, as a framework for managing forty years of rapid and disruptive transformation. The result is a governing culture with a long-term orientation and a willingness to pursue steps that look inconsistent with the stated goal, if those steps serve the broader trajectory.

“It’s an acceptance from a Chinese perspective that we might have to do certain things that are at odds with the ultimate outcome that we’re trying to achieve. But we have a long-term view and we’ll do whatever it takes to get there.”

From a Western liberal perspective, that looks like bad faith. From inside the framework, it is rational.

Two Frameworks at the Same Negotiating Table

Western climate frameworks assume shared liberal values: transparency, democratic accountability, and international obligation as binding regardless of domestic politics. Those assumptions are not universal.

Paul is careful here. “We should not simply dress China up as some perfect exemplar of how to develop a green society.”

His point is not that China’s approach is superior. It is that the global climate debate “remains westernised.” The cultural frameworks of other major actors are not adequately represented in how cooperation is designed or evaluated.

 

The Missing Instrument

Paul’s magic wand is a cultural one. More people, in commercial and policy life, capable of sophisticated transcultural interpretation. Not relativism. Rigorous, informed reading of how different societies understand commitment, progress, and long-term action.

“What ought to change is to have more people that can give a sophisticated interpretation of issues that draw on culture, and particularly transcultural issues.”

The green world order is being constructed now. The cultural literacy required to build it on shared rather than assumed foundations is, for the moment, in short supply.

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The Accountability Gap in the Minerals Supply Chain

Episode 163 | 8.6.2026

The Accountability Gap in the Minerals Supply Chain

J.J. Messner on why the frameworks governing responsible mining struggle to reach the people making sourcing decisions.

Listen to the full podcast episode on YouTube, Spotify, and Apple Podcasts.

The Green Transition Needs More Mining. The Governance Has Not Kept Up.

The energy transition has a materials problem. Wind turbines, electric vehicles, and grid-scale batteries require cobalt, lithium, nickel, and copper extracted from the ground. The demand trajectory is steep.

And the governance architecture sitting between the mine and the finished product is, in most supply chains, structurally incomplete.

Two initiatives attracting attention in 2025, CDOP and the Science Based Targets initiative, represent attempts to give carbon accountability sharper teeth. The question this episode of The Responsible Edge presses underneath them is whether frameworks, however well-designed, produce change when the people making day-to-day sourcing decisions are appraised on cost, quality, and timeliness, and nothing else.

From a Tobacco Lobbying Firm to Field Work in Over a Hundred Countries

J.J. Messner was expected to become a lawyer in Australia. He started down that road. An early position at a corporate antitrust firm with a sideline in tobacco lobbying settled the question quickly. It was not the right road.

He moved into the security and stability space, eventually joining the Fund for Peace, where he directed the Fragile States Index, an annual assessment of social, economic, and governance indicators across 178 countries, and led field assessments in the oil, mining, hydroelectric, and agribusiness sectors across more than a hundred countries. From there he moved to Microsoft, building and leading its responsible sourcing programme for minerals integrity, before joining IRMA, where he now leads downstream purchaser engagement from Mauritius.

The through-line is consistent. JJ has spent two decades in the space between what companies commit to and what actually happens at the extractive end of their supply chains.

 

One Hundred and Three Mines, Fifty-Three Minerals, and a Very Long Supply Chain

IRMA is a multi-stakeholder mining standard with 103 mining companies currently in its system spanning 53 minerals. Most entered at the request of downstream purchasers: the automotive, consumer electronics, and renewable energy companies whose products depend on minerals they do not directly source.

That indirection is the structural problem. A company making laptops does not buy cobalt from a mine. It buys components from a tier one supplier, which buys from a smelter, which sources from a trader, which sources from a mine. The due diligence obligation sits at one end. The operational reality sits at the other.

“The thing about supply chains is they’re long and complex. For many of the companies that we work with, most of them indirectly source these raw materials.”

 

Excluding Risky Suppliers Moves the Problem. It Does Not Solve It.

The conventional response to supply chain risk is exclusion. If a supplier presents reputational or legal risk, remove them quickly. JJ’s critique is direct.

“They just then become somebody else’s problem and the issue doesn’t go away.”

Supply chains are not siloed. A mine serving one electronics company is probably serving several others. Exclusion displaces the risk without reducing it. His alternative is supplier capacity investment: working with suppliers to bring them into conformance rather than cutting them out. The financial case is not immediate.

But the ecosystem logic is hard to dismiss. Your problem is my problem. My problem is your problem.

The Sourcing Engineer Nobody Asked About Scope Three

The most precise observation in the episode is also the most uncomfortable. JJ asks what sourcing engineers are actually appraised on. The answer is cost, quality, and timeliness. Not Scope 3 emissions. Not legal exposure from high-risk sourcing locations. Not human rights due diligence.

“You’re looking at people who have the responsibility without the accountability and people who have the accountability without the responsibility. Not particularly well joined up thinking.”

Until the metrics used to evaluate daily sourcing decisions include the full range of material risks, responsible sourcing frameworks will sit adjacent to operations rather than inside them. JJ draws an analogy to occupational health and safety, which shifted from bolt-on obligation to core business function over several decades. The difference is that the health and safety shift was driven partly by liability landing directly on the decision-makers. That liability structure, in responsible sourcing, does not yet exist in the same form.

 

Robbing Peter to Pay Paul

The episode’s deepest tension is ecological. Decarbonisation requires minerals that require mining. Recycling currently recovers perhaps ten percent of the minerals in circulation. The gap will not close through circularity alone.

“You’re still going to have to mine. How do we make sure that society is having its needs met but we’re not disadvantaging those who are being impacted?”

Whether the governance frameworks being built today can reach far enough down the supply chain, and change the right incentive structures, before the extraction volumes required by net zero arrive in full is, as of now, genuinely open.

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Eni, the Olympics, and the Price We Are Not Paying

Episode 162 | 1.6.2026

Eni, the Olympics, and the Price We Are Not Paying

Manuela Zoninsein of Kadeya argues that reuse only loses to single use when the true cost of packaging is not in the price.

Listen to the full podcast episode on YouTube, Spotify, and Apple Podcasts.

The IOC Took Eni’s Money. Greenpeace Called It Absurd.

Markets work when prices tell the truth. In the case of fossil fuels, they do not. Eni, the Italian oil and gas company, sponsored the 2026 Winter Olympics in Milan and Cortina d’Ampezzo. Greenpeace called it absurd. It was also, from a purely economic standpoint, entirely rational.

Eni’s products contribute to the warming that is shortening the Alpine ski season and threatening the long-term viability of winter sport. None of that cost appeared on Eni’s balance sheet. The IOC received a sponsor. Eni received credibility. The glacier continued to retreat.

The arrangement held because the price signal that would have made it unsustainable did not exist.

This is not primarily a story about corporate hypocrisy. It is a story about what happens when externalities go unpriced. The companies that build alternatives to the status quo compete on a tilted field. The companies that created the problem do not pay for it.

A Decade in China and the End of Landfill Space

Manuela Zoninsein spent nearly a decade in China between 2007 and 2015. She arrived as a Newsweek reporter, stayed to study Mandarin at universities in Taiwan and Beijing, and built an agricultural analytics firm tracking China’s agritech market for foreign investors. She watched, over those years, a country of one and a half billion people make the transition from reuse to single use at a speed and scale that settled a question she had not quite known she was asking.

“Anything that happens in China, one point five billion people jump,” she said. “You understand the impact.”

The landfill space ran out. The conclusion she drew was structural, not moral. Single use does not work at scale. She went on to study at Oxford and MIT, work at Palantir across four international markets, and co-found an agricultural marketplace in Brazil. The common thread, visible only in retrospect, was a repeated encounter with what happens when convenience is optimised and consequence is externalised.

 

Bike Sharing, Bottle Returns, and the Infrastructure Nobody Built

Two further observations shaped what became Kadeya. Watching New York build out its bike-sharing network, Manuela asked why the model worked. The answer was ownership economics. People do not want to maintain a bike, store it, or file a police report when it is stolen. They want mobility. Bike sharing sells the outcome rather than the asset.

The analogy to beverages was direct. At MIT business school she began asking why bottle return rates were assumed to be low. The consensus answer was behavioural: Americans were disinclined to return bottles. Her counter was infrastructural.

“If you create enough density, if you have enough points for pickup and drop off, actually you can get ninety-nine percent return rates with no penalty or deposit.”

The deeper error, she concluded, was methodological. Reuse had always been benchmarked against single use as currently designed, rather than asked what it could achieve if engineered to match single-use convenience. The former comparison always favours the incumbent. The latter is a different question entirely.

 

A Dishwasher, a Soda Fountain, and a Ninety-Nine Percent Return Rate

Kadeya’s answer is a bottling plant inside a vending machine footprint. Stainless steel bottles are dispensed, returned, inspected by machine learning, washed, sanitised, and refilled on-site. No plastic. No deposit. No supply chain shipping water around the planet.

“We did not invent a single new thing,” Manuela said. “We just recombined existing technologies in a novel fashion.”

The numbers are notable. Across five commercial deployments the return rate has held at ninety-nine percent. Carbon footprint runs seventy-five percent below single use. Employer costs are a third lower. Consumer price is at parity today. The company has turned down exclusivity offers from major beverage firms to keep the network open.

Kadeya targets workplaces where hydration is operationally critical and workers are mobile: construction sites, military bases, refineries, fulfilment centres. Manuela calls it the liquid railroad, beverage infrastructure built on existing tap networks rather than against them. The economic logic is designed to hold without a carbon price. That, for now, is a necessity rather than a choice.

The Additionality Problem and Why Carbon Credits Risk Becoming Indulgences

The Eni case and the Kadeya model represent opposite ends of the same market failure. Eni sponsored a climate-threatened event because its emissions were unpriced. Single use dominates because the cost of plastic waste is unpriced. In a world where those costs appeared in market prices, both propositions would look different.

Manuela’s answer to the magic wand question is a free and open carbon market. Get the price right and the economics of every commercial activity reset. Kadeya’s advantage widens. Eni’s position becomes harder to sustain.

The obstacles are well known. Additionality, establishing that a protected forest would not have been protected in any case, is difficult to prove credibly. Voluntary markets cover a fraction of total emissions. And there is an older problem that she identifies with precision: credits risk functioning like medieval indulgences. The polluter with the deepest pockets buys the right to continue.

“How do you create a cap? How do you really say that you’ve got the full market under consideration? And then how do you ensure that it is being consistently applied and measured? I don’t know that you can.”

The carbon market, in its current form, is not solving the pricing problem. It is deferring it.

 

When the Richest People in History Do Not Price In the Consequences

There is a political economy argument running beneath the packaging and carbon questions. Manuela makes it directly. The most powerful figures in business and government are, in her reading, pursuing strategies that shrink the markets on which their own wealth depends. A race to the bottom generates less aggregate demand, not more. A hollowed-out middle class buys less.

Her observation about the CEO of Salesforce carries the point efficiently. A prominent climate and DEI position, held publicly for years, has been quietly abandoned as political conditions shifted. The commitment was priced at the prevailing rate of reputational risk. When that rate fell, so did the commitment.

Kadeya’s commercial model is not constructed on reputational risk. It is constructed on cost, convenience, and return rates.

The bet is that a business case built on operational advantage rather than goodwill holds across political cycles.

Whether a functioning carbon market arrives to reprice the competition before those cycles exhaust the window for structural change is, for now, the open question.

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