The Leaders Who Need to Step Away and the Business Case for Letting Them

Episode 160 | 18.5.2026

The Leaders Who Need to Step Away and the Business Case for Letting Them

Adrian Ferraro argues that nature-based retreats rebuild what office culture depletes, and that organisations cannot afford to wait.

Listen to the full podcast episode on YouTube, Spotify, and Apple Podcasts.

A Crisis at the Top

Forty percent of stressed senior leaders are currently considering stepping down. That figure, drawn from research cited in this episode of The Responsible Edge, describes a leadership crisis arriving at precisely the moment organisations face their most complex operating environment in decades: climate risk, AI disruption, shifting employee expectations, and accelerating regulatory pressure.

The conventional response to leadership burnout is resilience training.

Adrian Ferraro’s argument is that resilience training, delivered in the same environments that produced the burnout, is insufficient.

The intervention has to be structural, physical, and away. His evidence is eleven years of taking people into places where it rains on everyone equally.

Formation

Adrian spent two decades building STC Expeditions, a specialist school expedition company he founded in 2006. Over eighteen years he oversaw more than 300 expeditions to 25 countries, taking over 8,000 teenagers to deserts, rainforests, and six-thousand-metre Himalayan peaks. He navigated the company through the 2010 ash cloud, the Arab Spring, multiple recessions, and the pandemic, before selling to his business partner in October 2024.

The Bioasis, which Adrian founded in 2020 as a pandemic pivot, was the domestic version of that logic. Working on a 5,000-acre private estate in South Devon, it delivered off-grid adventure and conservation programmes to school groups and corporate leadership teams across three self-sufficient base camps.

It planted 3,100 trees, removed two tonnes of plastic from the estuary, and won the Exeter Sustainability Awards in 2025.

The through-line from STC Expeditions to The Bioasis is consistent. Adrian has spent his career designing conditions under which people discover what they are capable of, first teenagers on six-thousand-metre peaks, then executives on three-day immersions in ancient woodland. The proposition in both cases is the same: remove the familiar environment, and people see things differently.

 

The Argument

Adrian’s case for nature-based leadership intervention is not therapeutic. It is operational.

His starting point is time. “I don’t think we have ten or fifteen years,” he said, describing the lag between educating young people about ecology and seeing that thinking affect boardroom decisions. Working with businesses, by contrast, produces immediate results.

“A business can come in, C-suite group on a retreat with us on a Wednesday, Thursday, Friday. They can go back to the office on the Monday and go, right, we need to change things here, here and here.”

The off-grid environment does specific work. Hierarchy flattens.

“It doesn’t matter what your title is,” he said. “If it’s raining, it rains on everybody equally.”

Shared physical challenge builds team cohesion that a conference room cannot replicate. Conservation work creates a direct, embodied encounter with long-term consequence: decisions made now, outcomes visible in fifty years.

Adrian is careful about the proposition. The Bioasis was not Bear Grylls. “You don’t have to skin rabbits and sleep under a hedge to become more resilient,” he said. The design principle was type one fun rather than type two: uncomfortable enough to stretch people, comfortable enough to bring them back.

The Structural Problem

The leadership burnout article frames the crisis primarily as a stress problem. Adrian frames it differently. The leaders who are burning out are, in his reading, often the most capable ones: high-achieving, purpose-oriented, willing to take on complexity. They are not burning out because they are weak. They are burning out because the demands being placed on organisations have accelerated beyond what any individual can absorb.

“I don’t think resilience is completely the be all and end all,” he said.

The deeper problem is structural: organisations are being asked to respond to climate risk, changing workforce expectations, and technological disruption simultaneously, while operating models and leadership cultures remain largely unchanged.

He cites a Harvard Business Review finding that nine out of ten people would accept lower pay for more meaningful work. His claim is that purpose-driven organisations attract better people, retain them longer, and perform with more resilience over time. Leadership burnout, in this framing, is partly a symptom of organisations that have not yet made that transition.

The nature retreat is not the solution to that. It is, at best, the condition under which a leadership team might begin to see it clearly.

 

What Remains Open

The episode’s underlying question is whether organisations will create the conditions for their leaders to think differently before those leaders choose to leave.

Adrian’s answer is measured. The case for stepping away from the office is not intuitive for most executives.

“It feels like I’m stepping out of the office and therefore I’m not working,” he said.

The reframe he is proposing is precise: stepping out is not absence. It is the work.

Whether organisations accept that reframe quickly enough to retain the people making the forty percent calculation is, as of now, open. The structural pressures are not easing. The expectations on leadership are not narrowing. And the evidence, from ecology to organisational psychology, consistently points in the same direction.

“We’re all better humans when we spend time outside,” Adrian said. “We treat people better. We are more calm and relaxed. We make better decisions.”

That argument has not yet moved at the speed the problem requires.

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The Marketing Playbook That Sold Consumption Is Now Being Asked to Undo It

Episode 160 | 18.5.2026

The Marketing Playbook That Sold Consumption Is Now Being Asked to Undo It

Kim Grob of Right On argues that sustainability communication is failing because it refuses to use the tools that actually change what people want.

Listen to the full podcast episode on YouTube, Spotify, and Apple Podcasts.

The Gap Nobody Is Talking About

The scientific consensus on climate change sits above 97 percent. In the United States, 72 percent of the population believes global warming is happening. Only 45 percent expect it to harm them personally.

That gap is not a knowledge problem. A University of Chicago analysis of climate communication research makes the failure visible. People do not process environmental information neutrally. They process it through ideological filters shaped by identity and values.

Presenting scientific consensus to someone who distrusts scientific institutions can produce further entrenchment. The data lands as a challenge to identity, not as evidence.

Value-based messaging, calibrated to the audience, consistently outperforms consensus messaging across political lines. The message has to land somewhere the person already lives.

Kim Grob has been arguing this for more than a decade.

Formation

Kim grew up in Louisiana, outside New Orleans. Her mother would take her on walks to what they called “their special log,” pointing out plants, stopping to look at banana spiders and snakes.

“We would stop and admire them,” Kim said. Nature was not a cause. It was, from early childhood, magic.

She studied communications at Loyola University New Orleans, then completed an MFA in creative writing at the University of Arizona. She taught English, edited cycling publications and a newspaper for California prisoners, then spent years writing for clients including Intel, InFocus, and Barclays at Euro RSCG. In 2011 she co-founded Right On with her sister, Jen Jackson.

The career is not a straight line from nature to sustainability. It is a straight line from language to persuasion.

 

The Turning Point

What Kim found in sustainability communications was a sector that had confused urgency with effectiveness. Doom framing is accurate. It does not produce action.

“You cannot motivate someone through despair,” she said.

The sector had also inherited a suspicion of marketing, associating it with greenwashing and the commercial apparatus that contributed to the problem. Kim’s position is that this reluctance has been costly. “The same principles that we use across all of these different types of marketing campaigns have to be applied to our sustainability communications,” she said.

The missing link was not more information. It was understanding that how a story is told determines whether it changes anything.

The Work Today

Right On works across corporate sustainability, nonprofits, and foundations, covering message development, content creation, design, and internal training. Kim builds capability rather than dependency: the goal is for organisations to continue without her.

The approach starts with the audience, not the cause. She points to messaging around Great Salt Lake as an illustration. The lake is in ecological crisis. The message she encountered from a local organisation reframes the situation precisely: nobody in the world has ever brought a terminal lake back from collapse. Salt Lake could be the first community to do it.

“It admits that the lake is on the brink of collapse,” Kim said, “but it also says that we have a chance to do something no one else has done before.”

The audience moves from bystander to potential protagonist. That produces motivation. Despair does not.

 

The Unresolved Tension

The tools Kim describes, aspiration, desire, identity-led messaging, are not neutral. They are the same tools that built the consumer culture now requiring urgent reversal. The playbook that sold luxury goods through aspiration is, in her framework, the one sustainability needs to borrow.

Her response is to redirect the object, not the mechanism.

“I want to change the objects of desire,” she said. Secondhand clothing as status. Plant-based eating as sophistication. Sustainable behaviour as the aspirational choice.

She sees this shift beginning, particularly among younger consumers. Whether it can move fast enough, and across a wide enough demographic, to meet what the science requires is a question she does not resolve. “I’m hopeful,” she said. “I think that we are getting there.”

The marketing apparatus is capable of selling anything, in either direction. That is precisely why it matters who is using it, and what they are pointing it at.

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OpenAI’s PBC Status and the Governance Gap It Does Not Close

Episode 159 | 11.5.2026

OpenAI’s PBC Status and the Governance Gap It Does Not Close

Asher Jay on why a public benefit corporation structure leaves the accountability problem in frontier AI structurally intact.

Listen to the full podcast episode on YouTube, Spotify, and Apple Podcasts.

The Label and What It Does Not Require

When OpenAI completed its restructuring as a Delaware Public Benefit Corporation on 28 October 2025, it did not create any new enforceable obligation to publish safety metrics. It did not require disclosure of how outputs are generated. It did not give civil society organisations formal standing in governance decisions. It did not mandate independent verification of whether the stated public benefit is being achieved.

A public benefit corporation is a legal structure that requires directors to consider the interests of stakeholders beyond shareholders. It does not require them to demonstrate that they have done so.

The distinction is the subject of a recent Financial Times article explored in this episode of The Responsible Edge. The article’s central question is whether PBCs can solve AI governance challenges. Asher Jay’s answer is clear.

“Just making it about intention and not having tangible ways to translate that into practice is a cop-out.”

Formation

Asher did not arrive at this argument through law or policy. She arrived through coastlines.

She grew up travelling, and the water told the same story wherever she went. Bloated dolphins. Turtles in nets. Plastic on the shoreline. She describes these encounters as affecting her “on a very cellular and emotional level.” They produced not a career path, but a preoccupation.

She studied biochemistry and environmental science, volunteered across conservation nonprofits, and then moved into fashion design, branding, and modelling. She describes that period honestly. “

That’s a way to sort of deflect true responsibility and be in alignment with my own calling,” she said. “It was me listening to what the outside world thought would be a safer way.”

The recalibration came through creative conservation work: campaigns against wildlife trafficking for WWF, the Rainforest Action Network, and National Geographic. In 2014, the National Geographic Society named Asher an Emerging Explorer for that work. She later founded Henoscene, a platform built to surface discrepancies in corporate impact commitments around net zero claims, carbon offsets, and water positive pledges. It raised one million dollars in seed funding before entering a strategic pivot. She now serves as Chief Network Architect at the Shareholder Democracy Network, a bipartisan nonprofit that redirects retail proxy votes through civil society organisations, and as an impact consultant to the Mountain Lion Foundation.

The question she has been asking across all of it is the same. Whether stated commitments can be made legible to anyone outside the organisation making them.

 

The Governance Gap

Asher’s critique of OpenAI is structural, not personal. She tracks the company’s trajectory: nonprofit, then capped-profit entity, then public benefit corporation, with purpose-oriented language accompanying each transition. None created an external verification mechanism that would allow an independent observer to determine whether the mission remained intact.

Her characterisation of the implicit logic is direct.

“Let’s get away with what we can,” she said, “make as much money as we possibly can while we’re getting away with it and then wait to be tapped on the wrist.”

On Anthropic, which also operates as a public benefit corporation, she is conditional. There is an opportunity, she says, to learn from OpenAI’s trajectory. But the conditional is load-bearing.

“It’s always an aftermath, afterthought,” she said. Intention stated in founding documents does not constitute a governance mechanism.

The structural absence she returns to most consistently is civil society. The boards of the major AI labs are composed primarily of people with a financial stake in the company’s commercial performance. Organisations representing ecological, social, and democratic interests, the constituency that the PBC structure is nominally meant to serve, have no formal standing in how these companies are governed.

What Verifiable Accountability Would Require

Asher is specific about remedies. She would mandate that AI labs publish safety metrics and accountability standards. She would require disclosure at the level of every output: where information was sourced, how an image was generated. She would fund AI literacy globally, including for populations with no current access to the technology.

“AI is also a privilege,” she said. “I don’t think it reaches a vast majority that we don’t even converse about because they may not even have access to food, let alone a computer.”

Her most structurally significant proposal is civil society representation at board level. Not advisory boards. Voting seats. If the benefit being served is public, the organisations that represent the public should have a direct role in governance decisions. Market-facing board members cannot, she argues, adequately represent interests that do not appear in price signals.

“We should have greater representation of the diversity of people, of democratic representation being afforded,” she said. “That can only be done through civil society.”

Her work at the Shareholder Democracy Network operates on a related logic. Most retail shareholders receive proxy vote notifications and disregard them, lacking time or expertise to evaluate board nominees or governance resolutions. The network routes those votes through civil society organisations with established positions on corporate conduct. A shareholder aligned with the Sierra Club elects to have their proxy cast in accordance with the Sierra Club’s recommendations. One decision. One click. Retail influence redirected through organisations already trusted to represent public interest.

 

Unresolved

Regulatory frameworks for AI governance are being constructed across multiple jurisdictions, at different speeds, with different assumptions about what accountability requires. The major AI labs are participating in those processes while continuing to scale.

OpenAI’s PBC structure formally requires the company to advance its stated mission and consider the broader interests of all stakeholders.

It does not require it to prove that it has.

Whether governance architecture takes shape before these systems become too embedded to constrain is genuinely open.

The PBC label describes an aspiration. Governance requires a mechanism.

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When Reporting Becomes the Job: The Hidden Cost of ESG Compliance

Episode 158 | 4.5.2026

When Reporting Becomes the Job: The Hidden Cost of ESG Compliance

Kelsey Parsons argues that sustainability professionals are being consumed by frameworks that were never designed to create change.

Listen to the full podcast episode on YouTube, Spotify, and Apple Podcasts.

A Function Under Pressure

The sustainability function inside most organisations is, by now, well established on paper. The titles exist. The reporting cycles run. The frameworks multiply.

What is less visible is the person doing the work.

ESG reporting has expanded substantially over the past decade. So has the expectation that a sustainability professional, often working alone or in a small team, will cover Scope 1 through 3 emissions accounting, CSRD compliance, SBTi alignment, stakeholder engagement, product design review, and internal training. Simultaneously.

What gets lost in that accumulation is harder to measure than a carbon inventory. It is the capacity to think.

Formation and Origins

Kelsey Parsons grew up in Trinidad and Tobago. Her route into sustainability was not straightforwardly professional. She describes a childhood shaped by proximity to nature. “You have to protect what you’ve got around you,” she said.

A love of place preceded the career.

She studied geography and international relations at the University of Plymouth, then completed a master’s in global development and environment at the University of Bristol. Early roles included a media internship focused on climate communication and a student union environment officer position.

She entered corporate sustainability through Gunnebo Entrance Control, serving as sustainability officer and then global sustainability officer across approximately two years. She now consults independently through Weaving Green, working across climate strategy, carbon accounting, and sustainability training.

Kelsey describes her orientation as holistic. “I don’t like to focus just on the environment,” she said.

“I like to know how it’s interconnected into profit and purpose and people.”

That framing has shaped how she reads the condition of the professionals she now advises.

 

The Pattern Nobody Documents

The pattern Kelsey observed inside organisations was consistent. Every in-house sustainability professional, regardless of seniority or stated ambition, eventually ends up doing the same thing.

“Every in-house sustainability person ends up working on some level of reporting,” she said.

The degree varies. The gravitational pull does not.

What the reporting burden produces, over time, is a workforce that is technically busy and strategically constrained. The frameworks expand. The checklists lengthen. The people filling them in are often the same people who were hired to change something.

Kelsey does not frame this as organisational malice. She frames it as structural drift.

Reporting mechanisms created to impose accountability have, in many cases, displaced the work they were designed to support.

The result is what she calls the “alphabet salad situation.” A proliferation of frameworks, each with legitimate origins, creating collectively a compliance burden that consumes more than it produces.

The people carrying that burden are increasingly fatigued. And when they leave, or are cut, the frameworks remain.

 

The Work Today

Kelsey now operates across two distinct practices. Through Weaving Green, she advises organisations on climate strategy and carbon accounting. From April 2026, she has also joined Port of Tyne as Innovation Manager for Energy and Sustainability, focusing on alternative fuels, shore power, and infrastructure readiness in the maritime sector.

Her consulting work has shifted substantially toward training: preparing people within organisations to speak about sustainability clearly and credibly. This is partly a communication problem. It is also a governance problem.

If the people closest to the data cannot explain what it means to the people making decisions, the data does not move anything.

Her Caribbean background informs how she reads different markets. Corporate sustainability in the Caribbean remains at an earlier stage than Europe or North America.

Organisations there are, in her characterisation, “still on the community engagement, sort of planting trees side of things.”

Governments are, in some cases, moving faster than the private sector. She cites Barbados as an example of accelerated energy transition.

The gap between governmental ambition and corporate practice is, she suggests, familiar terrain. She has seen a version of it in Europe too.

What Remains Unresolved

The episode’s underlying question is whether the reporting architecture currently in place is producing anything beyond compliance. Kelsey’s position is careful. She does not dismiss reporting. She argues it will, and should, narrow.

“Reporting will scale down,” she said, “in the sense of we’re not going to ask everything under the sun anymore. We’re going to ask what we need to ask.”

Her expectation is that leaner, more targeted disclosure will eventually feed innovation rather than obstruct it. The data will become credible enough to justify investment decisions.

That is a conditional argument. It depends on reporting becoming better, not merely less. It depends on organisations retaining the people who understand what the data means. And it depends on those people being given something to do with it beyond filling in the next disclosure requirement.

None of those conditions are guaranteed.

The ESG backlash has, in some organisations, accelerated the disposal of sustainability functions. Kelsey observes that organisations that cut their teams have ended up on a different trajectory from those that kept them. The differentiating factor, she suggests, is not regulatory pressure. It is customer behaviour.

The younger consumer cohort is purchasing differently. Whether that demographic shift moves fast enough to offset near-term cost pressure is an open question.

 

A Terminological Proposal

Kelsey’s suggested reform is a linguistic one, and it is more precise than it sounds. She would rename sustainability departments as value-making departments.

“I will scrap sustainability as a word and probably put in value-maker, change-maker, something like that instead.”

The argument is that language shapes what a board hears. A value-making department is, by definition, doing something a chief executive already cares about. A sustainability department is, in many organisations, still heard as the department that handles the thing that used to be called CSR.

Whether renaming a function changes what it is asked to do is genuinely uncertain. The structural incentives do not disappear with the title change. The reporting requirements continue regardless of what the team is called.

What Kelsey is pointing at is a positioning problem. Sustainability, as currently framed in most organisations, sits adjacent to strategy. Her proposition is that it should sit inside it.

The distance between those two positions is not just semantic. It determines whether the people doing the work are consumed by compliance or empowered to change something.

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Construction’s Circular Gap

Episode 157 | 27.4.2026

Construction’s Circular Gap

Amira Damji, a structural engineer, argues that Britain’s built environment cannot be circular while its contracts keep ending.

Listen to the full podcast episode on YouTube, Spotify, and Apple Podcasts.

Talk and practice

Britain’s construction sector talks confidently about the circular economy. It is less confident about who is accountable once a project changes hands.

Most contracts are designed to end. Responsibility ends with them.

A widely cited industry piece puts the prize for a circular built environment at around £1.5 trillion. The figure assumes materials reused, buildings maintained for longer, waste redirected. It is a systems claim. It requires systems cooperation.

Britain’s contracts do not deliver that. Designers pass the asset to contractors. Contractors pass it to facilities managers. Maintenance lands wherever an asset is owned at the time. At each boundary, a legal duty expires.

This is the gap the conversation returns to.

Engineer by training

Amira read Civil Engineering at Cambridge, graduating with an MEng in 2018. She is chartered with both the Institution of Civil Engineers and the Institution of Structural Engineers.

Before her own practice, she moved through several firms, including AECOM, Walsh Structural and Civil Engineers, Morph Structures, Fairhurst and AMP Structures. Her work has spanned new build and retrofit, from early design through construction.

In May 2025 she founded Additive Sustainability. Its premise is straightforward.

Push materials, embodied carbon and maintenance thinking into the earliest design decisions, rather than leaving them to procurement.

 

A pair of shoes

Amira tells a story about shoes. As a teenager she wore through a pair and left them downstairs to throw away, having already ordered replacements. Her mother intervened and took them to a cobbler.

“It changed the way I thought about everything.”

She had not considered where the shoes were made, nor where they would have gone. A small local skill had extended their life. Construction, she argues, has the same blind spot writ large. Every project is treated as a blank canvas. Existing stock is framed as constraint.

“What do we perceive as valuable?”

Heritage or worn. Vintage or old. The commercial case for reuse rests on which word applies.

 

Thinking moved upstream

Additive Sustainability works to move structural and material decisions to the front of projects. By the time most designs are fixed, the embodied carbon is already committed.

The practice assesses existing buildings for continued use. It advises on extending the life of assets rather than replacing them. It specifies reclaimed or low carbon materials. It sets carbon budgets within which contractors must procure.

It also redirects physical stock, including timber, steel and concrete, from sites being stripped out to sites that can use them.

Amira prefers the phrase asset maintenance to circular economy.

An asset, in her framing, is something that yields future value, requires upkeep, and has stakeholders who use it.

The language matters. It turns a building from a finished deliverable into a continuing obligation.

Where contracts end

The obligation has no contractual home.

“I’ve not really worked on a project where we are looking at maintenance and repair.”

Construction contracts terminate at defined handover points. The designer’s duty ends. The contractor’s duty ends. A facilities manager’s duty begins. None of these parties carries a financial stake in what happens across a building’s full life.

Circularity requires that stake.

“Someone’s contract ends and someone’s contract begins.”

The larger contractors do this better, she says. They are resourced for it. They staff sustainability teams. They win regulated work that mandates it.

“The bigger players are doing it better.” They are, she adds, because they have to.

Smaller firms face different economics. Their clients do not demand circular methods. Their contracts do not price them. Voluntary adoption is limited.

“If it’s an option, people aren’t going to do it.”

There is also the cost asymmetry. Reclaimed and recycled materials tend to cost more than virgin supply. Procurement logic weighted to the short term will keep choosing virgin material until that calculation changes. Incentives, she suggests, work better than penalties within existing contract cultures. A VAT cut on reclaimed material would help. It would not suffice.

Then there is the short termism of the wider framework. Circularity is a long horizon bet. Listed developers are not. When put to her that shareholder pressure actively rewards building for short lifespans, she does not disagree.

“Unfortunately, I have to largely agree with what you said.”

 

A question of responsibility

Given one intervention, Amira returned to accountability. Designers, she said, should remain responsible for the buildings they designed long after handover. Producers should be responsible for what happens to materials at end of life.

“We have responsibility of the end of life.”

The current system is organised to do the opposite. It releases every party from the asset as their contract closes. This is not an oversight. It is a feature of how the sector is priced, contracted and financed.

Whether it changes depends on contract design, tax treatment, client demand and the allocation of capital. None of those levers sits with a structural engineer. They sit with regulators, investors and the C suites that, in her reading, understand the problem best where they are compelled to.

The gap between rhetorical ambition and structural accountability remains open.

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