The Quiet Revolution in Corporate Sustainability: A Conversation with Tom Carr

Episode 54 | 11.12.2024

The Quiet Revolution in Corporate Sustainability: A Conversation with Tom Carr

In a recent episode of The Responsible Edge, Tom Carr, Sustainability Strategy Director at SB+CO, shared profound insights into the evolving role of sustainability in business. Drawing from his multifaceted career—from growing up on a farm to advising FTSE100 companies—Tom’s journey underscores a vital shift in how organisations approach sustainability.

Listen to the full podcast episode on YouTube, Spotify, and Apple Podcasts.

From Farms to Boardrooms: Tom’s Journey

Tom credits his upbringing on a sheep farm with shaping his practical and problem-solving mindset.

“The thing with sheep,” he joked, “is they mainly want to just die. You’re constantly problem-solving with whatever you’ve got around you.”

This ethos of pragmatism paved the way for his eventual move into sustainability consulting, first at Deloitte and now at SB+CO.

Tom’s academic path at the London School of Economics (LSE) further solidified his foundation in environmental policy and economics. “It’s essential for any credible sustainability professional to understand the nuts and bolts of how climate change works,” he noted. His curiosity and interdisciplinary approach have since become hallmarks of his career.

 

The Changing Face of Sustainability in Business

A recurring theme in Tom’s discussion was the need for businesses to embed sustainability beyond specialised teams. Reflecting on his work, he said:

“We need to get to a world where the sustainability team facilitates and challenges the business, but the action happens elsewhere.”

He described the evolution of sustainability as moving from isolated initiatives to a more integrated, commercial focus. “Over the past five years, companies have set ambitious net zero targets, but many have rolled back. This often happens because these goals aren’t tied closely enough to the core business strategy.”

This disconnect, Tom suggested, could be addressed by fostering adoption across all organisational levels.

“Internal communications play a huge role in making sustainability relevant to every team—whether it’s finance, operations, or product development.”

 

The Communication Imperative

At SB+CO, Tom’s work uniquely combines sustainability strategy with communications. He shared how often well-crafted sustainability strategies fail due to poor internal or external communication.

“You can have a brilliant strategy, but if it’s not landing with your internal teams or customers, it’s not going to drive change.”

Tom cited examples of impactful, small-scale initiatives like supply chain workshops and employee engagement sessions. “These might seem minor, but they create the links that enable larger sustainability goals to gain traction.”

 

Toward a Legacy of Responsible Business

Looking ahead, Tom aims to reshape how sustainability integrates into the commercial operations of businesses.

“I want to move away from projects that feel like standalone sustainability initiatives to those that drive the evolution of the business itself.”

For Tom, the future of sustainability lies in its normalisation within business processes. Echoing a sentiment shared by other sustainability leaders, he noted, “The ultimate success is when sustainability becomes so embedded that it’s no longer a separate function.”

 

A Call to Action

Tom’s reflections highlight a pivotal moment for businesses. As sustainability evolves from a niche concern to a core business imperative, organisations must rethink their strategies. The lessons shared in The Responsible Edge remind us that sustainability isn’t just about meeting targets—it’s about transforming how businesses operate, communicate, and grow.

This episode offers a blueprint for companies seeking to align their practices with the demands of a changing world. As Tom puts it:

“It’s not about doing sustainability for sustainability’s sake—it’s about doing business better.”

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From Crisis to Impact: Tanya Larsen’s Journey to Sustainable Entrepreneurship

Episode 53 | 10.12.2024

From Crisis to Impact: Tanya Larsen’s Journey to Sustainable Entrepreneurship

Tanya Larsen’s entrepreneurial journey is a testament to resilience and purpose. With roots in Ukraine’s coal-mining regions, Tanya witnessed firsthand the destructive impact of unchecked industrialisation on communities and the environment. Now a successful entrepreneur and advocate for sustainability, Tanya shared her insights on The Responsible Edge podcast. Her story offers a compelling blueprint for leveraging business acumen to address systemic environmental and social challenges.

Listen to the full podcast episode on YouTube, Spotify, and Apple Podcasts.

The Power of Early Impressions

Tanya’s passion for sustainability was ignited in her formative years. Growing up near coal mines in eastern Ukraine, she observed how industrial waste gradually encroached upon natural spaces. Tanya recounted:

“I saw how bad industrialisation was claiming the forest where we played as kids. It was very visual and stuck with me.” 

These experiences planted a seed that would later grow into a mission to challenge the status quo of unsustainable business practices.

 

Earning a Platform for Change

Despite her early awareness of environmental issues, Tanya prioritised building financial stability before diving into sustainability. She explained:

“To change things, you need resources. My focus was to earn enough to support my family and eventually give back.” 

This pragmatic approach drove her to excel in e-commerce and technology, culminating in the successful sale of her business after eight years of growth.

Tanya described her corporate journey as both a learning ground and a stepping stone:

“I didn’t have a plan B. My only option was to make it work. That determination shaped my career and prepared me to take bigger risks later.”

 

Redefining Success Through Sustainable Business

After exiting her business, Tanya turned her focus to projects that aligned with her values. One such initiative involved promoting sustainable brands through vouchers and discounts.

“It was about creating an incentive for consumers to choose brands that make a difference.”

However, this endeavour revealed a critical challenge: defining sustainability in a way that avoids greenwashing. “How do you classify a brand as sustainable when so many use misleading claims?” she questioned, highlighting the ongoing need for transparency and accountability in sustainability efforts.

 

Navigating Challenges as an Entrepreneur

Tanya emphasised the stark realities of entrepreneurship, particularly in its early stages.

“When I started, I had £20,000 in the bank and no access to loans due to the financial crisis. We had to focus on monetisation from day one.”

Tanya’s advice to aspiring entrepreneurs is grounded in practicality: “Don’t just chase investment. Figure out how to generate revenue, even in small amounts. It builds resilience and gives you stronger negotiating power.”

She also reflected on the personal sacrifices required to balance family responsibilities with business ambitions. “I had three children, including a baby, when I launched my business. It wasn’t easy, but I believed in what I was doing,” she said, underscoring the importance of determination and focus.

 

A Vision for Systemic Change

Tanya’s journey from an underprivileged background to sustainable entrepreneurship exemplifies how business can be a force for good. Her experiences illustrate that impactful change often begins with small, pragmatic steps.

“We need to create systems where doing the right thing isn’t just idealistic but practical and profitable.”

 

Conclusion: Lessons in Resilience and Responsibility

Tanya Larsen’s story is a powerful reminder that sustainable business practices require more than passion—they demand perseverance, pragmatism, and a willingness to confront systemic challenges. Her journey demonstrates that success and sustainability can coexist when guided by clear purpose and thoughtful strategy.

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Reputation and Equity: Redesigning Systems for a Sustainable Future

Episode 52 | 5.12.2024

Reputation and Equity: Redesigning Systems for a Sustainable Future

Rob Cobbold, co-founder of Native, has a vision: to redesign the systems that drive market economies, making them reward ethical and sustainable behaviour instead of short-term greed. In his recent appearance on The Responsible Edge podcast, Rob shared his journey from a profound personal awakening at 21 to co-founding a transformative initiative. His insights offer a compelling argument for leveraging reputation and economic incentives to drive systemic change.

Listen to the full podcast episode on YouTube, Spotify, and Apple Podcasts.

From Awakening to Action

Rob’s path began with a formative experience that instilled a clear purpose: to be of service. He explained:

“I realised very clearly that my life wouldn’t have meaning unless I could find a way to make other people’s lives better.” 

This ethos has guided his career, from educating young people on climate change to his current focus on systemic reform through Native. Native connects corporate marketing budgets to the preservation of biodiverse ecosystems, focusing particularly on empowering indigenous communities. Rob noted:

“These communities are doing critical work for humanity, yet they often lack access to basic necessities like medicine or clean water. That’s deeply unfair.” 

 

Reputation as a Force for Good

A central theme of the discussion was Rob’s belief in the power of reputation to drive ethical behaviour. He suggested:

“Companies care about their reputation. If we design systems where doing good enhances a company’s image, we can create a powerful force for change.”

Rob sees this approach as particularly effective in the context of nature and carbon markets. “When done ethically and with integrity, these markets can channel significant resources to the most biodiverse and underfunded areas of the world,” he said. Native’s model exemplifies this, ensuring that funds from corporate budgets directly benefit communities and ecosystems that are critical to humanity’s future.

 

Empowering Indigenous Communities

Rob highlighted the role of indigenous communities in protecting biodiversity. He explained:

“These communities have evolved cultures over thousands of years that effectively preserve ecosystems. Yet they’re often forced to exploit their natural resources just to survive.”

Native seeks to change this dynamic by providing economic resources that allow these communities to thrive while maintaining their cultural and environmental stewardship.

“We’re not talking about luxury—they just need their basic needs met to live with dignity. This ensures they can continue their vital work,” Rob explained.

 

Designing Systems for Virtue

A key insight from the conversation was Rob’s focus on systemic design. He said:

“Humans adapt to the conditions we create. If we design systems that reward selfishness and short-termism, that’s what we’ll get. But if we create contexts where virtue pays, the best of humanity will naturally rise to the top.”

This philosophy underpins Native’s efforts to channel corporate resources into impactful projects. By aligning financial incentives with ethical outcomes, Rob believes we can unlock humanity’s cooperative and creative potential.

 

Conclusion: A Vision for Transformation

Rob’s work with Native exemplifies how innovative thinking can address some of the world’s most pressing challenges. His belief in leveraging reputation, empowering communities, and redesigning systems offers a roadmap for creating a more equitable and sustainable future. As Rob aptly put it:

“We’re not all terrible and greedy; we’re just living in systems that reward the worst parts of ourselves. Let’s put our energy into designing contexts where the best of humanity can thrive.”

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Redefining Value Chains: Glo Anne Guevarra on the Case for Living Wages

Episode 51 | 28.11.2024

Redefining Value Chains: Glo Anne Guevarra on the Case for Living Wages

In the race to achieve sustainability, businesses often focus on environmental metrics. But for Glo Anne Guevarra, Global Head of Impact and Sustainability at Boldr, the conversation must also include social equity—specifically, the implementation of living wages across global value chains.

Listen to the full podcast episode on YouTube, Spotify, and Apple Podcasts.

In her recent appearance on The Responsible Edge, Glo offered a compelling case for why fair compensation is not only a moral imperative but also a smart business strategy. With over 12 years of experience in impact measurement and development policy, Glo is at the forefront of advocating for systems that empower workers while driving sustainable growth. Her insights challenge businesses to rethink their approach to creating value by putting people at the heart of their operations.

 

Living Wages: A Business Imperative

“A living wage isn’t just about survival — it’s about dignity,”

Glo explained during the podcast. She shared how her work at Boldr focuses on implementing fair compensation practices in outsourcing industries across the Philippines, South Africa, and Mexico.

“When workers are fairly paid, they’re not just better employees—they’re better partners in achieving organisational goals.”

For Glo, the ripple effects of fair wages extend beyond the workplace. “Economic empowerment fosters stronger communities, which in turn creates stable supply chains. It’s a win-win for businesses and society,” she noted. By viewing fair wages as an investment rather than a cost, companies can unlock greater productivity and innovation from their workforce.

 

Embedding Equity into Supply Chains

Glo’s approach to value chains goes beyond surface-level compliance. She advocates for a holistic strategy that aligns business goals with equitable practices.

“We need to build systems that reflect the values we claim to uphold.”

She said, citing Boldr’s Theory of Change as a blueprint for embedding equity into supply chain management.

This framework, she explained, is about creating accountability mechanisms that ensure living wage commitments translate into tangible outcomes. Glo advised:

“You can’t just publish a policy and expect change—you need to measure, iterate, and involve stakeholders every step of the way.”

 

The Accountability Gap: Measuring What Matters

One of the challenges Glo highlighted was the gap between intention and implementation. She highlighted:

“Too often, businesses focus on metrics that look good on paper but don’t resonate with the people affected by their policies.”

Her solution? Co-creating impact measurement tools with workers and local communities.

“When we involve those who are directly impacted, we ensure the data reflects real-world outcomes, not just corporate aspirations,” Glo explained. This participatory approach not only builds trust but also ensures that sustainability initiatives have a meaningful and lasting impact.

 

The Leadership Challenge: Shifting Priorities

Glo believes that creating equitable value chains requires a leadership mindset shift. She argued:

“Leaders must be willing to sacrifice short-term profits for long-term sustainability.”

She urged executives to think beyond shareholder value, emphasising that a thriving workforce ultimately drives business success.

“Leadership isn’t just about setting policies—it’s about embodying the change you want to see in your organisation,” Glo said, underscoring the importance of leading by example in fostering a culture of equity and fairness.

 

Conclusion: A Blueprint for Ethical Supply Chains

Glo’s advocacy for living wages challenges businesses to move beyond token gestures and embrace systemic change. As she aptly summarised:

“Sustainability without equity is an incomplete narrative. To truly create value, businesses must invest in the people who make that value possible.”

This episode of The Responsible Edge offers a thought-provoking roadmap for leaders looking to build ethical supply chains that prioritise fairness alongside profitability. Glo’s call to action is clear: adopt living wages, embed accountability, and reimagine value chains to create a future where business and society thrive together.

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How the Berlin Wall Shaped a New Approach to Sustainability

Episode 50 | 11.11.2024

How the Berlin Wall Shaped a New Approach to Sustainability

In this episode, Sarah Schaefer, Vice President of Sustainability at Electrolux, shares her insights on how businesses can make sustainable choices the default for consumers. Drawing on principles of behavioural economics and innovative strategies, Sarah discusses how to align quality and convenience with sustainability.

Listen to the full podcast episode on YouTube, Spotify, and Apple Podcasts.

In a rapidly evolving world, embedding sustainability into business practices has become more than a goal—it’s an imperative. In a recent episode of The Responsible Edge, Sarah Schaefer, Vice President of Sustainability at Electrolux, shared her journey and vision for creating a sustainable future. Rooted in her formative experiences growing up in West Berlin during the fall of the Berlin Wall, Sarah’s career has been shaped by a belief in the power of change and the importance of driving meaningful impact.

 

The Berlin Wall and the Belief in Change

Reflecting on her upbringing, Sarah recalled the profound impact of witnessing the Berlin Wall’s fall at the age of 18. “Nobody expected it to happen,” she shared. “But almost overnight, the world I knew completely changed. It was extraordinary, peaceful, and driven by people’s belief in a better future.” This experience instilled in her an intrinsic belief in the possibility of change, a theme that has permeated her career in government, journalism, and corporate sustainability.

“I always think, if the Berlin Wall can come down, anything can happen,”

Sarah said, emphasising how this belief has carried her through the challenges of driving organisational change.

 

From Politics to Corporate Sustainability

Sarah began her career in political journalism before transitioning into advisory roles in the UK government, including serving as a special adviser to David Miliband. This period offered her a front-row seat to the complexities of public policy and governance. “Working in government is an extraordinary privilege,” she reflected. “But it’s also relentless, with immense pressure and scrutiny.”

Seeking a new avenue for impact, Sarah moved into the corporate world, taking senior sustainability roles at organisations such as Mars and Unilever before joining Electrolux. While the transition from politics to business presented challenges, she found surprising parallels. “Whether you’re in government or business, large organisations face similar dynamics. Driving change requires a clear mission, effective communication, and the ability to influence without authority.”

 

Aligning Sustainability with Consumer Behaviour

At Electrolux, Sarah’s focus has been on integrating sustainability into the fabric of the consumer journey. One of her key insights is the importance of understanding consumer behaviour. “People don’t overanalyse their choices when it comes to appliances,” she explained.

“Most of the time, they’re operating on autopilot, using the appliance the way their parents did.”

Electrolux has conducted extensive research, surveying 14,000 consumers across Europe to understand these patterns. The findings underscored the need for thoughtful design and behavioural nudges. “For example, washing clothes at 30 degrees instead of 40 can reduce CO2 emissions and water usage by 30%,” Sarah said. “But many consumers simply default to what they’ve always done. The challenge is creating a conversation and providing tools that nudge them towards sustainable habits.”

 

Designing for Sustainability

To address this, Electrolux has prioritised human-centric design. Sarah shared examples such as appliances that use green icons to indicate energy-efficient settings or sliders that visually demonstrate the sustainability impact of different washing cycles. “These small design choices can make a big difference,” she said.

Sarah also emphasised the importance of collaboration in driving behavioural change. “We’ve partnered with chefs and fashion brands to elevate conversations around sustainability,” she said. “When it comes to issues like food waste or sustainable washing habits, these partnerships allow us to reach consumers in new and meaningful ways.”

 

The Role of Business in a Sustainable Future

Sarah believes businesses have a critical role to play in addressing global challenges, but this requires a shift in priorities. “Short-termism is one of the biggest barriers to sustainability,” she argued. “Without pricing in carbon and social externalities, it’s difficult for boards and shareholders to fully support long-term sustainable strategies.”

She highlighted the progress companies like Electrolux have made in embedding sustainability into their operations.

“Fifteen years ago, sustainability teams were often siloed, separate from the core business. Today, it’s about integration—making sustainability a key part of business processes and growth strategies.”

However, Sarah acknowledged the risks of limiting ambition in the pursuit of more achievable goals. “We need to strike a balance,” she said. “Setting realistic targets is important, but we must also push ourselves to drive meaningful change.”

 

Meeting Consumers Where They Are

One of Sarah’s guiding principles is meeting consumers where they are. “Not everyone is motivated by environmental concerns,” she noted. “But they care about saving money or improving convenience. Framing sustainability in those terms can be far more effective.”

She cited an example of a third-party tool used by Electrolux, which calculates the lifetime financial savings of energy-efficient appliances at the point of purchase. “It’s compelling because it speaks to what consumers care about most—their wallets. And in doing so, it also drives sustainable choices.”

 

A Call to Collaboration

As the conversation concluded, Sarah emphasised the need for collective action. “No single company or organisation can solve these challenges alone,” she said. “We need collaboration across sectors to create systemic change.”

Her vision for the future is one where sustainability becomes second nature—embedded in every product, process, and decision.

“It’s about making the right choice the easiest choice,”

she said. “When we achieve that, we’ll unlock the full potential of sustainable living.”

 

Closing Thoughts

Sarah Schaefer’s journey from the Berlin Wall to the boardroom exemplifies the transformative power of purpose-driven leadership. Her insights remind us that sustainability is not just a challenge but an opportunity to innovate, connect, and lead. With thoughtful design, collaboration, and a focus on consumer behaviour, businesses can drive meaningful change and shape a better future for all.

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Building Green from the Ground Up: Closing the Skills Gap

Episode 49 | 08.11.2024

Building Green from the Ground Up: Closing the Skills Gap

In this episode, Amanda Williams, Head of Environmental Sustainability at The Chartered Institute of Building (CIOB), explores the urgent need to bridge the green skills gap within the construction industry. Amanda discusses how achieving net-zero targets requires sustainability competencies not only in specialised roles but across every area of the sector.

​

Listen to the full podcast episode on YouTube, Spotify, and Apple Podcasts.

In the quest to achieve net-zero targets, the construction industry faces a unique challenge—the urgent need to bridge the green skills gap. Amanda Williams, the Head of Environmental Sustainability at the Chartered Institute of Building (CIOB), sheds light on this critical issue. Her insights underscore the importance of embedding sustainability competencies into every role within the sector, not just specialised green jobs. Drawing on her extensive experience, Amanda shares how the construction industry can cultivate a workforce capable of building a greener future.

From her early years growing up on a family farm to her career spanning academia, corporate roles, and policy work, Amanda’s journey reflects a lifelong commitment to environmental stewardship. Her role at CIOB allows her to drive change on an industry-wide level, providing her with what she calls “an enormous potential impact” through CIOB’s network of 50,000 professionals globally. She is passionate about ensuring that the construction sector remains resilient, sustainable, and inclusive, urging everyone within the industry to engage in sustainability efforts.

 

The Green Skills Gap: More Than Just Green Jobs

For Amanda, the green skills gap extends far beyond the creation of specialised roles such as retrofit coordinators or biodiversity specialists. She argues that true sustainability in construction will only be achieved when green skills are embedded across all roles in the industry.

“Sustainability needs to be in everyone’s job description, not just reserved for specialists,”

Amanda emphasises .

The challenge, as Amanda explains, is twofold. First, the industry faces a shortage of workers with the necessary technical skills to perform green jobs. Second, there is a need for individuals in traditional roles—plumbers, electricians, builders, and project managers—to develop competencies in sustainable practices. “We also need people in existing trades to have those green skills as well,” Amanda notes, explaining that these workers will need new skills and knowledge to adapt to sustainable materials, modern construction methods, and energy-efficient retrofitting .

 

Breaking Down the Barriers to Sustainability Skills

Amanda identifies several barriers that have contributed to the green skills gap, particularly within construction. These include insufficient investment in green skills training, a lack of awareness and interest in green jobs, and misconceptions about the industry. Additionally, Amanda points to a cultural challenge: many workers feel that green skills are not relevant to their current roles. Changing this mindset, she believes, is essential.

“Underinvestment in green skills has held the industry back,” Amanda asserts. Many educational institutions and training programmes have been slow to prioritise sustainability education, and industry recruiters often overlook green skills in their hiring criteria. As Amanda puts it,

“we can’t rely on sustainability practitioners to solve this for us operating in silos; it has to be embedded in everything we do, in all our processes, and in everybody’s roles” .

 

Flexible and Accessible Training for a Diverse Workforce

Amanda advocates for a collaborative approach to closing the green skills gap, calling on the government, educational institutions, and industry stakeholders to support flexible training solutions. One proposal she highlights is a government-funded “Green Skills Fund” that would make training more accessible and affordable. Such a fund, Amanda explains, could cover apprenticeships, upskilling for existing workers, and new green certifications.

Amanda envisions a training ecosystem that accommodates different learning styles and schedules, with options ranging from virtual classes and on-the-job training to flexible, hands-on learning experiences. “We need to think about…scaling up capacity, but also making training accessible to people in existing trades, not just new entrants,” Amanda explains, underscoring the importance of reaching those already in full-time roles who may want to add green skills to their repertoire .

She also believes that industry leaders should partner with professional institutions, such as CIOB, to integrate green competencies into ongoing professional development. As Amanda notes, membership in a professional institution like the Institute of Environmental Management and Assessment has been instrumental in her own career progression, offering both technical training and the opportunity to build transferable skills like critical thinking and leadership.

 

Empowering the Workforce to Tackle Real-World Sustainability Challenges

Amanda’s role at CIOB allows her to influence sustainability across the construction industry in a way she has not experienced in previous roles. Unlike her former positions, where she focused on reducing the environmental impact of a single organisation, her current role emphasises industry-wide change. She collaborates with CIOB’s various directorates, including membership, communications, and policy teams, to support professionals in integrating sustainability into their work.

Through CIOB’s Continuing Professional Development (CPD) offerings, Amanda and her team provide industry members with resources and training to help them navigate the green transition. “Our members are working in all corners of the built environment,” she explains, noting that the organisation’s broad reach enables it to drive change on a large scale. “The potential impact is huge,” Amanda says, expressing her commitment to ensuring that sustainability becomes a central consideration in every aspect of the industry  .

 

The Social Responsibility of the Construction Industry

A recurring theme in Amanda’s insights is the idea of social responsibility within the construction industry. For Amanda, bridging the green skills gap offers an opportunity not only to meet net-zero targets but also to foster a “just transition” for workers transitioning from high-carbon industries, such as oil and gas. “The construction industry could be a receiver industry for those workers, which would help close the skills gap and secure a just transition,” she remarks .

Amanda also highlights the need to address the gender gap and broader diversity issues within the sustainability and construction sectors. She points out that the industry has traditionally struggled with an “image problem,” which has deterred many young people, particularly women, from considering careers in construction.

“There is a shortage of women interested in green-skilled jobs within the built environment,”

she notes, adding that a key solution lies in rebranding green skills as universal skills relevant to all roles and industries.

 

From Technical Skills to Systems Thinking: A Holistic Approach to Sustainability

Beyond technical training, Amanda stresses the importance of what she calls “systems thinking” in sustainability. She believes that addressing the green skills gap will require construction professionals to develop a holistic understanding of how their roles fit into the broader environmental picture. This type of thinking, she explains, will help the industry avoid unintended consequences, such as those that arise when a poorly planned retrofit inadvertently causes moisture damage to older buildings.

Amanda believes that systems thinking should be central to any green skills training, enabling professionals to look beyond the immediate tasks at hand and consider the long-term impacts of their work. “Sustainability issues are complex and cut across disciplines,” she remarks, “and systems thinking helps us look at the big picture” .

 

A Call to Action: Closing the Green Skills Gap

For Amanda, closing the green skills gap is not just about upskilling individuals; it’s about transforming the construction sector into a sustainable and resilient industry. She believes that industry leaders, educational institutions, and government entities must work together to build a pipeline of green talent. “We need to acknowledge just how critical it is that we address it,” she says, highlighting the urgency of training skilled professionals to retrofit existing buildings and meet climate goals.

The construction industry, responsible for nearly 40% of global emissions, plays a pivotal role in the green transition. As Amanda points out, 80% of the buildings used today will still be in use by 2050, making retrofitting essential to achieving net-zero targets.

“Failure to deliver a large-scale programme of retrofit for existing buildings is going to put net-zero targets at risk,”

she warns, underscoring the high stakes involved .

Amanda’s message is clear: sustainability in construction is not optional. The industry must act swiftly to develop green skills across the board, empowering every worker to contribute to a sustainable future. “It’s not just a huge challenge; it’s also an opportunity,” she concludes, calling on everyone within the construction industry to embrace sustainability as a collective responsibility.

 

Final Reflections: A Vision for the Future

Reflecting on her career, Amanda expresses both hope and urgency for the future of sustainability in construction. Her vision is one where green skills are woven into the fabric of the industry, allowing construction professionals to make a positive impact on the environment. “I hope that by the end of my career, I’ll see a genuine shift—a built environment that values sustainability as core to every role,” she shares, adding that every small step contributes to a larger movement towards a greener future .

Amanda’s insights serve as a rallying call for the construction industry to build a resilient, sustainable, and inclusive workforce equipped to tackle the complex challenges of the 21st century. Through her work at CIOB, she is paving the way for a future where green skills are no longer a speciality, but a standard across the industry.

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